As VP of Growth and Business Development, Vinod Murthy plays a pivotal role in shaping ShakeDeal’s go-to-market strategy and driving its expansion across key industries and regions across India.

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He oversees sales operations, partner development, vendor management, and platform optimization, ensuring ShakeDeal delivers growth, operational efficiency, and value at scale.

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With a deep understanding of India’s complex supply chain landscape and B2B commerce, Vinod has helped position ShakeDeal as a trusted, tech-enabled sourcing partner for enterprises nationwide. His leadership has expanded the marketplace’s reach and strengthened its reputation as a digital-first procurement platform.

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A respected voice in the procurement and supply chain community, Vinod contributes to forums on digital transformation and automation in industrial commerce. He’s known for his analytical mindset, decisive execution, and transparent leadership style—earning the trust of clients, vendors, and colleagues alike.

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Whether mentoring talent or closing strategic deals, Vinod brings clarity, calm, and a bias for doing things the right way—for everyone involved. His integrity, curiosity, and steady hand continue to guide ShakeDeal’s mission to make procurement faster, smarter, and more connected.