Michelle Sickle is the President and Chief Operating Officer of Hinge Commerce, a leading digital commerce consulting firm at Vora Ventures. In her role, Michelle oversees the Account Management, Advertising, and Operations teams, ensuring the delivery of best- in-class service and measurable outcomes for clients across a wide range of consumer brands. She is ultimately responsible for driving overall client success, operational efficiency, and strategic growth initiatives.

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Michelle brings 20+ years of distinguished experience in the retail and e-commerce industries, with a background that spans buying, merchandising, product development, vendor management, and digital retail strategy. Her career includes leadership roles at premier global brands such as Amazon, Lands’ End, Old Navy, and The Gap, where she developed a deep understanding of omnichannel consumer behavior, fast-moving retail trends, and operational excellence at scale.

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Throughout her career, Michelle has demonstrated a passion for building customer-centric organizations. She believes that staying close to the customer is critical to sustained brand success. She leads with a dynamic, hands-on approach — combining data-driven decision- making with the agility to respond quickly to evolving market conditions. Her leadership philosophy emphasizes speed to action, brand integrity, and driving profitability, making her an invaluable partner for brands navigating today’s rapidly changing digital commerce landscape.

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At Hinge Commerce, Michelle is dedicated to helping brands maximize their digital potential by blending strategic vision with operational execution. Her work is instrumental in advancing HINGE’s mission to be a true extension of its clients' teams, delivering solutions that not only meet but exceed business goals.
Michelle is based in St. Louis, Missouri, and remains deeply engaged with the retail and e- commerce community, continually advancing her knowledge to stay ahead of emerging industry trends