Dean Seifert serves as a Director on the board of Hinge Commerce, Vora’s leading eCommerce agency that empowers brands to thrive on platforms like Amazon, Walmart.com, Target Plus, and Shopify. With over 25 years of global leadership experience across Fortune 500s and high-growth startups, Dean brings a rare blend of strategic insight, operational discipline, and entrepreneurial agility.

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From 2019 to 2024, Dean served as President of Hinge Global, where he led the launch of HINGE Axis, a next-generation SaaS platform that helps brands streamline, optimize, and scale their digital commerce operations. Under his leadership, the company strengthened its technology, product, and creative capabilities while driving client success across a rapidly evolving landscape.

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Prior to joining Hinge, Dean held senior leadership roles at Amazon, where he expanded the Amazon Gift Card program across Europe and Asia and led the Dash Replenishment Program within the Alexa organization. His deep understanding of ecommerce ecosystems and supply chain dynamics is widely regarded as unparalleled.

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Dean is a unique breed, a professional CEO with innate entrepreneurial instincts. He has an uncanny ability to assess opportunities with speed, act with intention, and lead with empathy and precision. His insights into commerce and operations are both strategic and deeply human.

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Beyond the boardroom, Dean and his wife Tina operate a successful franchise of Wild Birds Unlimited in Denver, Colorado—combining business acumen with community engagement.

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Vora is proud to count Dean as a trusted advisor and board leader helping shape the future of Hinge Commerce and the broader Vora portfolio.

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